Mono Next Public Company Limited, operator of MONO29 television station and MONOMAX streaming platform, reaffirmed its leadership in Thailand’s content industry by supporting government initiatives following the Ministry of Culture’s announcement of new measures to promote domestic film, television drama, series, and digital content production. The measures include Cash Back incentives of up to 30% of eligible production expenditures, aimed at stimulating both domestic and international investment and strengthening the global growth of Thailand’s entertainment industry.

The announcement took place on January 27, 2026, at SCBX Next Stage, Siam Paragon, during a press conference titled “Measures to Promote Film Production in Thailand and Incentives for Foreign Digital Content Production.” The event was presided over by Ms. Sabida Thaiset, Minister of Culture, who also unveiled the new framework under the “Thai Film Production Promotion Measures B.E. 2569 (2026).”

Senior executives from Mono Next Public Company Limited attended the event, led by Ms. Nedpanit Potarakul, Chief Content Production Officer and Director of MONO29; Mr.Bannasit Rakwong, Chief Operating Officer (COO); Ms. Hataitip Madjui, Director of Online Streaming Business, MONOMAX; Mr. Sang Ho Lee, Director of Acquisition & International Sales; Ms. Nanthaphan Sangchai, Assistant Director of MONO29; and Mr. Suphawit Nakriang, Editor-in-Chief of MONO29 News.

The event was also joined by leading producers, actors, and news anchors from MONO29, including Ms. Arunosha Panupan and Ms. Jariya Anfone, along with rising talents and the news team, demonstrating strong support for the advancement of Thailand’s content industry.

Mono Next Public Company Limited stated that the Cash Back incentive of up to 30% will play a key role in encouraging investment in content production, enhancing the competitiveness of Thai platforms such as MONO29 and MONOMAX, and supporting Thailand’s long-term goal of becoming a sustainable international hub for content production.