MONOMAX, Thailand’s leading video streaming platform, has partnered with Siam Business Administration Technological College (SBAC) to announce a major collaboration with the launch of the “SBAC x MONOMAX: Creator Arena” campaign. The initiative serves as a creative platform that provides students with hands-on experience in content creation, allowing them to develop real-world skills beyond classroom theory. The event was officially inaugurated by Ms. Pimjai Khieokhao, Deputy Director of Siam Business Administration Technological College, and Mr. Nonthakrit Klomklorm, Executive Editor of MONO29 Television Station.

The collaboration aims to enhance the potential of Thai youth, empowering them to become next-generation digital marketing communicators. The program also featured a special workshop led by Ms. Waraluck Saranyakoob, Assistant Director of Business at MONOMAX, and Mr. Kunakorn Wisalsakol, a Creative professional from MONOMAX. They shared professional-level insights on target audience analysis and effective marketing communication strategies. Students were then challenged to step out of their roles as “viewers” and become “creators” by developing content inspired by the blockbuster series “NECROMANCER”, competing to claim their place in the new generation of creators’ arena.