Determined to ensure Thai fans can enjoy the FIFA World Cup, Jasmine International Public Company Limited (JAS), in partnership with Mono Next Public Company Limited (MONO), has announced a major milestone by securing the exclusive broadcasting rights for the FIFA World Cup 2026 in Thailand.
The agreement will bring the world’s most anticipated football tournament—filled with dreams, pride, and historic moments—to football fans across Thailand. This latest FIFA acquisition builds upon JAS’s successful management of global sports rights, including the Premier League, Emirates FA Cup, Volleyball World, and UEFA EURO, reinforcing its vision of becoming a leading regional Sports & Entertainment Platform.
On June 11, 2026, JAS and MONO have written another chapter in Thai sports broadcasting history by bringing the FIFA World Cup 2026 to Thai audiences. The tournament will take place from June 11 to July 19, 2026, across three host nations: the United States, Canada, and Mexico. Featuring 48 national teams and a total of 104 matches, every match will be streamed live on Monomax. In addition, Thai viewers will be able to watch selected key matches via the MONOMAX SPORTS television channel.
The acquisition of the FIFA World Cup 2026 rights represents more than simply bringing a global sporting event to Thailand. It reflects a strategic partnership between JAS and FIFA that extends through 2030, enabling Thai sports fans to continuously enjoy FIFA’s premier competitions. These include the FIFA World Cup 2026, FIFA Women’s World Cup 2027, FIFA Intercontinental Cup, and the FIFA World Cup 2030, which will mark the historic 100th anniversary of the FIFA World Cup.
Dr. Soraj Asavaprapha, Chief Executive Officer of Jasmine International Public Company Limited (JAS), stated:
“Thai people will enjoy one of the most extensive free-to-air World Cup viewing experiences in history because the FIFA World Cup is something no Thai fan should miss. This is not merely a sports rights acquisition; it is about bringing the world’s greatest sporting spectacle to Thailand so that our people can experience it alongside billions of viewers worldwide.
Viewers will have access to all 104 matches on the Monomax platform, while more than 40 matches—including the opening match and the final—will be available free-to-air through MONOMAX SPORTS. This further strengthens JAS’s role in transforming into a regional Sports & Entertainment Platform. We are committed to delivering premium sports content tailored to Thai audiences while building a strong business ecosystem by connecting world-class content with advanced technology, ensuring football fans across the country can enjoy global sporting events without barriers.”
The event was also honored by the presence of Madam Pang, Ms. Nualphan Lamsam, President of the Football Association of Thailand under Royal Patronage and Chairperson of the FIFA Development Committee, who joined the press conference to discuss the significance of the FIFA World Cup for Thailand and the collaboration behind the rights acquisition.
Also attending the event were Mr. Pete Bodharamik, major shareholder of both JAS and MONO; Mr. Nawamin Prasopnet, Chief Executive Officer of MONO; along with executive teams from JAS and MONO. The announcement was held at Stadium29 (MONO) on Chaiyaphruek Road.
This partnership marks another significant step forward for JAS and MONOMAX in building Thailand’s leading sports platform. From the Premier League to the FIFA World Cup and many future global sporting events, the companies continue to pursue their vision of becoming “The Home of FIFA in Thailand” through 2030.
For Thai football fans who do not want to miss a single moment of the FIFA World Cup 2026, the Monomax Sports Premium package is available for THB 5,999, with a 0% installment plan for up to 10 months. Subscribers will receive access to all 104 matches, highlights, and full-match replays throughout the tournament. Additional viewing details and match schedules will be available through the Monomax platform and MONOMAX SPORTS.
