August 19, 2026 — MONO today announced a major milestone in its streaming business under the concept “The Next Chapter,” marking its strategic move toward becoming a Streaming-First organization. With MONOMAX having grown to a user base of more than 3.5 million, the company is reshaping its entire organization across content, technology, user experience, growth, and business partnerships, with users at the center of every development.
The new organizational direction is supported by dedicated management teams overseeing key areas including Sports Content, Original Content, Growth & Experience, Revenue & Partnership, and Platform, working together to elevate the streaming experience and better respond to evolving user needs.
Navamin Prasopnet, Chief Executive Officer and Director of Mono Next Public Company Limited, said:
“Becoming a Streaming-First organization is not simply about bringing broadcast content onto an online platform. It means changing the way the entire organization thinks by starting with the user. Instead of asking what content we already have and how we can deliver it to audiences, we must ask what users want and how we can make their experience better.
“From now on, content, technology, experience, and partnerships must work together with users at the center. Our goal is to make MONOMAX more than a platform where people come to watch content. It must become a platform that continuously creates value for its members.”
Sports Content: Building MONOMAX as a Destination for Sports Fans
One of the key pillars is Sports Content, with MONOMAX aiming to establish itself as a destination for sports fans. The focus is not simply on increasing the volume of content, but on delivering content that matches the interests of different fan communities.
The strategy is built around four key pillars: Premier League, EURO 2028, Volleyball World, and the FIFA World Cup 2026/2030.
MONOMAX will also expand beyond live matches to include Highlights, News, Behind-the-Scenes, and Variety Content, giving sports fans something to follow before, during, and after every competition.
Original Content: “Stories You Won’t Find Anywhere Else”
From Sports, MONOMAX will connect audiences to its Original Content under the concept “Stories You Won’t Find Anywhere Else.”
The platform will offer distinctive and exclusive content while tailoring content discovery to the interests of different audience groups—from football and volleyball fans to series audiences.
This approach is designed to help users discover new Original Content and give members more reasons to return to MONOMAX regularly, including during periods when there are no live sporting events.
Growth & Experience: From Viewing to Continuous Engagement
Under Growth & Experience, MONOMAX aims to evolve the user journey from simply watching content to creating continuous engagement.
User data and feedback will be used to continuously improve the viewing experience, while extending engagement beyond live matches through the “72 Hours Content” concept. This includes Highlights, Analysis, Original Content, Fantasy, and MAX ARENA.
MONOMAX will also extend the experience beyond the screen through real-world activities such as Watch Parties and Cheer To The Max Trips, creating stronger Engagement, Community, and long-term connections with sports fans.
Revenue & Partnership: “More Value in Every Subscription”
At the same time, MONOMAX is strengthening its Revenue & Partnership strategy under the concept “More Value in Every Subscription.”
The company believes that membership value is not defined by price alone, but by the overall combination of content, experiences, benefits, and services available to members.
MONOMAX will continue to expand collaborations with business partners to create new access channels, develop additional member benefits, and unlock new business opportunities—enabling members, partners, and MONO to grow together.
Platform: A Faster, More Stable and Seamless Experience
All of these initiatives will be supported by the Platform team, which is focused on delivering a smoother viewing experience regardless of where users are watching or which screen they use.
MONOMAX will continue to improve speed, stability, and system performance to support diverse viewing behaviors, including periods of high simultaneous usage.
The platform will also increase service transparency through MONOMAX System Status, allowing users to monitor the platform’s system status in real time.
From Streaming Platform to Streaming Ecosystem
This transformation reflects MONO’s ambition to evolve from a platform that simply provides content to a Streaming Ecosystem that understands its users and grows alongside them.
Every time users return to MONOMAX, the platform aims to deliver an experience that is better, more relevant, and more valuable than before.
