“JAS” Signs Exclusive Strategic Partnership with “PLAN B” to Build a Football Fan Community and Launch a Comprehensive Marketing Campaign for the Live Broadcast of Global Football League Content with “Monomax” Bangkok, May 20, 2025 – In a major step toward transforming global football content broadcasting in the region, Jasmine International Public Company Limited (JAS) has announced an exclusive strategic partnership with Plan B Media Public Company Limited (PLAN B) and Monomax, a leading entertainment streaming platform. The collaboration aims to create a robust community of football fans and a comprehensive advertising and marketing strategy to support the live broadcast of world-class football content.
Following JAS’s acquisition of full broadcasting rights from The Football Association Premier League Limited (Premier League), the company is set to deliver live coverage, replays, and highlights of both the Premier League and FA Cup for six full seasons—from 2025/26 to 2030/31—in Thailand, Cambodia, and Laos. Under this exclusive partnership, JAS and Monomax will team up with PLAN B, the country’s leading out-of-home media operator, to launch integrated marketing efforts utilizing PLAN B’s 4Os Media strategy: Out-of-Home, Online, On-Air, and On-Ground platforms. The initiative will span nationwide advertising campaigns to maximize exposure for the live broadcasts of global football leagues.
Additionally, the partnership will focus on building and managing a vibrant community of football fans through official fan pages and social media platforms throughout each football season. This will allow Thai fans to stay connected and well-informed about match schedules, news, and key moments. PLAN B will play a pivotal role in managing commercial rights, working closely with sponsors to optimize brand engagement and deliver tangible value through targeted marketing activities and exclusive benefits.
The signing ceremony was led by Dr. Soraj Asavaprapha, CEO of JAS; Mr. Nawamin Prasopnet, CEO of Mono Next Public Company Limited (MONO); and Mr. Parin Lochanakosin, CEO of PLAN B. All three executives attended the event as official representatives overseeing marketing rights management. This partnership marks a significant milestone in the development of premium sports content in Thailand. With PLAN B’s expertise in sports marketing, coupled with its innovative platforms and nationwide media coverage, the collaboration is set to engage target audiences more effectively and passionately through the power of world-class sports content.
