Blog : MONOMAX

“Cheer Football, Cheer Carabao” on Monomax

“Cheer Football, Cheer Carabao” on Monomax

Carabao Group Public Company Limited proudly presents the Carabao Cup as “the trophy for all Thais,” passing on a sense of pride to football fans nationwide. The Carabao Cup is one of England’s most renowned football tournaments, well-known among fans around the world and in Thailand. Carabao Group has partnered with the English Football League (EFL) as the tournament’s title sponsor for eight consecutive seasons since 2017, recently extending the sponsorship through the 2026/27 season — marking a full decade of partnership.

Significantly, Carabao is the only Thai brand to be the namesake of a world-class football league, and the longest-running sponsor in EFL history. This reflects the brand’s determination to use the global stage to elevate the presence of Thai products internationally, under the vision “World Class Product, World Class Brand.”

Mr. Kamoldit Smutkojorn, Deputy Managing Director of Carabao Group, stated that the partnership with the EFL continues into the 2025/26 season with a new viewing platform through Monomax and Mono29. Current Monomax Standard package subscribers can watch the tournament at no additional cost.


Ms. Hathaitip Madjui, Director of the Online Movie Business (Monomax), spoke on the collaboration:
“Carabao Group and Monomax share the same goal — to bring world-class sports like the English Football League (EFL) to Thai fans. This enhances the value of the Monomax Standard monthly package (299 THB/month), where subscribers can watch two major English leagues in full with Thai commentary for the ultimate viewing experience — exclusively via the Monomax app. For those who haven’t subscribed yet, this is the perfect time to start, as the EFL is brought to you in its entirety on Monomax. Carabao aims to make football accessible to all fans, while Mono will broadcast every round — from Round 1 to the Final — starting with the opening match on the night of August 12, 2025.”

Mr. Kamoldit added that beyond continuing Carabao’s robust sports marketing strategy both domestically and internationally, the brand is committed to connecting fans through the campaign “Cheer Football, Cheer Carabao” under the concept “For the ultimate cheer, cheer with Carabao.” Fans across Thailand are invited to be part of the Carabao Cup — a tournament a Thai brand proudly owns — through a series of activities throughout the season.

“The heart of this new season is Carabao’s mission to make the Carabao Cup the trophy for all Thais, sharing inspiration and pride in a Thai brand that has brought global recognition to the nation,” said Mr. Kamoldit.

The Carabao Cup 2025/26 kicks off Round 1 on August 12, 2025, with Round 2 on August 26, 2025. Fans can watch live broadcasts on Monomax and Mono29, delivering the excitement of every match to audiences nationwide. Carabao will also host fun activities for football fans throughout the year via the Carabao Tawandang Beverage Facebook page.

Carabao invites everyone to “Cheer Football, Cheer Carabao” in unison across the nation for the opening match of the Carabao Cup 2025/26 on August 12.

JAS and Monomax Partners with “Omise” to Power Premier League Subscription Payments

JAS and Monomax Partners with “Omise” to Power Premier League Subscription Payments

With digital payment technology advancing rapidly, subscribing to football viewing packages has never been easier. Recently, Jasmine International Public Company Limited (JAS) — the exclusive license holder for Premier League and Emirates FA Cup broadcasts in Thailand for six consecutive seasons — together with Mono Streaming Co., Ltd. (Monomax), the primary platform for streaming world-class football leagues, announced a major partnership with Omise, a leading digital payment service provider.

This collaboration aims to enhance Monomax members’ viewing experience by offering more diverse, convenient, and secure payment options, particularly in preparation for the arrival of world-class sports content like the Premier League.

The signing ceremony was attended by:

  • Dr. Sorach Asavaprapha – Chief Executive Officer, Jasmine International PCL (JAS)

  • Mr. Nawamin Prasopnet – Chairman and CEO, Mono Next PCL (MONO)

  • Ms. Jitsupa Chiawvet – Senior Vice President, Business Development Director (Asia-Pacific)

  • Mr. Peter Pornprayut – Director of Business Partnerships

This strategic partnership reflects Monomax’s vision to continuously improve its services to meet user needs. By joining forces with Omise, Monomax can now provide a full range of payment channels, including:

  • Credit/Debit Cards

  • Mobile Banking

  • E-Wallets

  • Other upcoming payment methods in the future

This will help remove access barriers, improve convenience, and make subscribing easier than ever.

Premier League packages are now available at monomax.me/premierleague starting at just 299 baht/month.

Countdown to Kick-Off LFC 25/26 Season

Countdown to Kick-Off LFC 25/26 Season

Dr. Soraj Asavaprapha, Chief Executive Officer, along with Mr. Thanyapat Niruttisart, Chief Corporate Strategy Officer of Jasmine International Public Company Limited (JAS), Ms. Thanya Wachirabunjong, Chief Program Officer and Director of MONO29 TV Station, and Ms. Hathaitip Madjui, Director of Monomax (online movie business), paid a visit to the fun-filled Monomax booth.

Monomax is the main platform for live broadcasts of the Premier League and the Emirates FA Cup. The booth activities were joined by the A’lure Ambassadors and featured a special stage performance by the girl group THX, dressed in the new Liverpool season kits. The showcase brought vibrant energy to the event and hyped up the crowd of devoted Liverpool fans (“The Kop”) who gathered in full force. The event took place on August 2nd at CentralWorld’s Pulse Hall, 7th floor.

MONO NEXT – E29 MUSIC Presents THX Showcasing Thai Content Potential on the Global Stage at “TCX 2025”

MONO NEXT – E29 MUSIC Presents THX Showcasing Thai Content Potential on the Global Stage at “TCX 2025”

The Thai entertainment industry gathered in full force at the THAI CONTENT EXPERIENCE 2025 (TCX) – a grand showcase of Thai content held at the Queen Sirikit National Convention Center from July 11-13, 2025. The event featured films, series, games, music, digital media, and cutting-edge production technology. This year marked the first large-scale TCX, organized by THACCA (Thailand Creative Culture Agency) with strong support from public and private sectors. Mono Next Public Company Limited, a leading content producer through MONOMAX, joined the event with a booth showcasing their popular series and films to drive Thai content onto the world stage.

Mr. Yingyos Panya, Deputy Chief Production Officer of Mono Next, stated: “It was a great opportunity for MONOMAX to exhibit at TCX this year. We presented a variety of content – Thai series, films, and original productions – created for both domestic and international markets. Recently, the Ministry of Culture has supported our new Soft Power Thai series ‘The Young Chef’s Spirit,’ a coming-of-age story that introduces authentic Thai recipes, which will be released soon.”

“TCX 2025 is an important platform that allows audiences to experience our content in new dimensions, while creating opportunities to connect with investors, distributors, and creators worldwide. MONOMAX aims to expand Thai content internationally by focusing on production quality and collaborating with directors and actors to tell stories that resonate globally. We truly believe TCX is the beginning of this borderless expansion.”

Meanwhile, Ms. Nattanicha Thipayamontol, Executive of E29 MUSIC IDENTITIES, shared her vision: “TCX 2025 is a meaningful event for Thailand’s entertainment industry. It’s a space where artists and creators can express themselves and connect with new partners both domestically and internationally. At E29, we want to push T-POP to the global stage – not just musically, but in image, platforms, and collaborations with world-class professionals.”

The event featured interactive experience zones, including Haunted House 3, Phra Khanong Canal Journey, and the Cinematic Symphony Theater blending orchestra music, 4DX effects, and memorable films. Another highlight was a special performance by THX, a new-generation T-POP group from E29 Music Identities, who took the main stage to empower and elevate T-POP to international levels.

The seven members of THX – BamBam, Barry, Fresh, Tata, Cheer, Cindy, and Ray – expressed: “We are so happy and excited to be part of TCX 2025. This event brings together the creativity of Thai people – artists, content creators, and production teams nationwide. We are proud to show that Thai T-POP has the potential to become a true Soft Power on the global stage.”

Monomax Receives Honorary Plaque as a Sponsor of Bangsaen Grand Prix 2025

Monomax Receives Honorary Plaque as a Sponsor of Bangsaen Grand Prix 2025

Mrs. Panita Ummeepainn, Senior Business Development Manager at Mono Streaming Co., Ltd., the operator of Monomax online movie streaming service under Mono Next, received an honorary plaque from Mr. Sonthaya Khunpluem, President of the event, in recognition of Monomax and Sport1 Channel’s support for the live broadcast of the international road racing event “Bangsaen Grand Prix 2025,” held from July 2–6, 2025, at the Bangsaen Street Circuit in Chonburi Province.

Monomax Joins Forces with JAS to Penetrate ASEAN Market! Partners with Lao Telecom

Monomax Joins Forces with JAS to Penetrate ASEAN Market! Partners with Lao Telecom

Mono Streaming Co., Ltd. (Monomax), under the MONO Group, has teamed up with Jasmine International Public Company Limited (JAS) to partner with Lao Telecommunication Public Company (LTC), a leading telecom operator in the Lao PDR. Together, they are officially launching a streaming package for the English Premier League and Emirates FA Cup via the Monomax application in Laos, with a goal of reaching over 500,000 subscribers in the near future. This partnership is part of an Exclusive Strategic Partnership agreement between JAS— the official rights holder for Premier League and FA Cup broadcasts in Thailand, Cambodia, and Laos from the 2025/26 to 2030/31 seasons— and LTC, whose nationwide network and customer base make them a key strategic ally in the Lao market.

Under this collaboration, LTC will serve as the primary distributor, investing heavily in both online and offline marketing efforts. The monthly subscription will start at just THB 129 (approximately LAK 86,500, depending on the exchange rate), and a 7-day free trial will be offered during the official launch period. The content will be available exclusively via the Monomax application.The Memorandum of Understanding (MOU) signing ceremony was held at Jasmine International Tower, led by Dr. Soraj Asavaprapha (JAS), Mr. Nawamin Prasopnet (MONO), Mr. Niwat Yenkai (LTC), Mr. Thonekeo Syhavong (TPLUS), and Mr. Chanthala Bounnaphol (M Money).

This collaboration marks a significant milestone for Monomax in its mission to expand sports streaming content across the ASEAN region. The initiative aims to deliver a world-class football viewing experience that is both accessible and convenient for fans throughout Laos.

Monomax Kicks Off New Season with Premier League and FA Cup

Monomax Kicks Off New Season with Premier League and FA Cup

Mono Streaming Co., Ltd., the operator of Monomax, in collaboration with Jasmine International Public Company Limited (JAS), the exclusive official broadcaster licensed by The Football Association Premier League Limited, is set to deliver every match of the Premier League and the Emirates FA Cup for the next six seasons. The two companies officially launched the major campaign “New Season New Home”, marking a historic chapter in Thai sports entertainment. The event was honored by the presence of Mr. Pete Bodharamik, major shareholder of both Jasmine and MONO Groups, along with Mr. Sarath Ratanavadi, CEO of Gulf Development Public Company Limited, as well as key executives from both Jasmine and MONO.

Also in attendance were Mr. Paul Molnar, Chief Media Officer at the Premier League, and Mr. Pratthana Leelapanang, Chief Consumer Business Officer of AIS, who jointly unveiled the strategic collaboration that will redefine how Thai fans enjoy English football. The campaign is further strengthened by partnerships with major companies including AIS, Singha Corporation, PLANB, Central Pattana (CPN), PPTV, and SIAMSPORT, along with professional commentators, celebrities, influencers, and entertainers — all joining forces to amplify the excitement of the new season.

Monomax Football Streaming Packages:

• Monomax Standard

• Special Offer for AIS Customers

  • Monthly: THB 199 → Dial *899

  • Annual: THB 1,999 (average THB 167/month) → Dial 8991

First match kicks off August 16
Every Premier League and FA Cup match, live and uninterrupted
Exclusively on Monomax

Monomax, JAS & LEO Team Up for Exclusive Premier League & FA Cup Broadcasts

Monomax, JAS & LEO Team Up for Exclusive Premier League & FA Cup Broadcasts

Monomax, under Mono Streaming Co., Ltd., is enhancing the ultimate sports entertainment experience for Thai audiences through a strategic partnership with JAS (Jasmine International Public Company Limited), led by Dr. Soraj Asavaprapha, Chief Executive Officer. JAS has secured exclusive broadcasting rights for the English Premier League and FA Cup for six full seasons, covering Thailand, Cambodia, and Laos. Joining the collaboration is LEO (Boon Rawd Trading Co., Ltd.), represented by Mr. Voravud Bhirombhakdi, Deputy CEO of Boon Rawd Brewery Co., Ltd. and Deputy CEO of Boon Rawd Trading Co., Ltd., as the main broadcast sponsor for the 2025/26 season, which kicks off this August.

Under the leadership of Mr. Nawamin Prasopnet, CEO of Mono Next Public Company Limited, Monomax will broadcast all 380 Premier League matches and every FA Cup game. The partnership also includes nationwide fan engagement activities such as live viewing events for major matches like the highly anticipated Red Derby, as well as exclusive free 1-year streaming codes via LEO Thailand’s official page throughout 2025.

Monomax will further expand access to these world-class tournaments across all MONO platforms — including online, out-of-home media, and MONO29 channel, which will air live highlight matches every Saturday at 8:30 PM — ensuring fans in Thailand and neighboring countries never miss a moment of Premier League and FA Cup action throughout the entire season.

Monomax Teams Up with JAS and SIAMSPORT to Deliver the Ultimate Football Viewing Experience

Monomax Teams Up with JAS and SIAMSPORT to Deliver the Ultimate Football Viewing Experience

Mono Streaming Co., Ltd., the operator of Monomax, a leading OTT streaming platform under Mono Next Public Company Limited, has officially announced a strategic collaboration with Jasmine International Public Company Limited (JAS) and Thailand’s leading sports media powerhouse SIAMSPORT. Together, they are set to deliver full-scale live broadcasts of the English Premier League and the FA Cup across Thailand, Cambodia, and Laos for six consecutive seasons—from 2025/26 through 2030/31.

This collaboration marks a major milestone for Monomax in expanding its premium sports content offerings. The platform will work closely with SIAMSPORT to form an elite team of football commentators and voice actors, combining veteran expertise with rising talent to deliver football coverage that is dynamic, insightful, and truly engaging for all audiences.

The official signing ceremony was attended by Dr. Soraj Asavaprapha, CEO of Jasmine International PCL, Mr. Nawamin Prasopnet, CEO of Mono Next PCL and Mr. Wilak Lothong, Chairman of SIAMSPORT Group Also present were Thailand’s top-tier sports commentators, including Burinich Rattanavichien (Bor.Boo), Adisorn Phuengya (Jackie), Satit Krikoon (Big Ja) and Nattapon Damrongrojwatana (Tang Kui)

This partnership not only enhances the quality of live football broadcasts but also reflects Monomax’s commitment to becoming a leader in delivering world-class sports streaming content. The synergy of cutting-edge streaming technology and Thailand’s best-known sports voices aims to create an unprecedented football viewing experience across the region. Fans can look forward to the opening match of the 2025/26 English Premier League season on August 16, 2025, available through Monomax’s streaming platform and JAS’s media partners.

Stay tuned for the official announcement of the full commentary team and additional sports content—coming soon on www.monomax.me and the Monomax app.

A Global Football League Phenomenon at Monomax

A Global Football League Phenomenon at Monomax

“JAS” Signs Exclusive Strategic Partnership with “PLAN B” to Build a Football Fan Community and Launch a Comprehensive Marketing Campaign for the Live Broadcast of Global Football League Content with “Monomax” Bangkok, May 20, 2025 – In a major step toward transforming global football content broadcasting in the region, Jasmine International Public Company Limited (JAS) has announced an exclusive strategic partnership with Plan B Media Public Company Limited (PLAN B) and Monomax, a leading entertainment streaming platform. The collaboration aims to create a robust community of football fans and a comprehensive advertising and marketing strategy to support the live broadcast of world-class football content.

Following JAS’s acquisition of full broadcasting rights from The Football Association Premier League Limited (Premier League), the company is set to deliver live coverage, replays, and highlights of both the Premier League and FA Cup for six full seasons—from 2025/26 to 2030/31—in Thailand, Cambodia, and Laos. Under this exclusive partnership, JAS and Monomax will team up with PLAN B, the country’s leading out-of-home media operator, to launch integrated marketing efforts utilizing PLAN B’s 4Os Media strategy: Out-of-Home, Online, On-Air, and On-Ground platforms. The initiative will span nationwide advertising campaigns to maximize exposure for the live broadcasts of global football leagues.

Additionally, the partnership will focus on building and managing a vibrant community of football fans through official fan pages and social media platforms throughout each football season. This will allow Thai fans to stay connected and well-informed about match schedules, news, and key moments. PLAN B will play a pivotal role in managing commercial rights, working closely with sponsors to optimize brand engagement and deliver tangible value through targeted marketing activities and exclusive benefits.

The signing ceremony was led by Dr. Soraj Asavaprapha, CEO of JAS; Mr. Nawamin Prasopnet, CEO of Mono Next Public Company Limited (MONO); and Mr. Parin Lochanakosin, CEO of PLAN B. All three executives attended the event as official representatives overseeing marketing rights management. This partnership marks a significant milestone in the development of premium sports content in Thailand. With PLAN B’s expertise in sports marketing, coupled with its innovative platforms and nationwide media coverage, the collaboration is set to engage target audiences more effectively and passionately through the power of world-class sports content.

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