Blog : EPL 2025-26

A Global Football League Phenomenon at Monomax

A Global Football League Phenomenon at Monomax

“JAS” Signs Exclusive Strategic Partnership with “PLAN B” to Build a Football Fan Community and Launch a Comprehensive Marketing Campaign for the Live Broadcast of Global Football League Content with “Monomax” Bangkok, May 20, 2025 – In a major step toward transforming global football content broadcasting in the region, Jasmine International Public Company Limited (JAS) has announced an exclusive strategic partnership with Plan B Media Public Company Limited (PLAN B) and Monomax, a leading entertainment streaming platform. The collaboration aims to create a robust community of football fans and a comprehensive advertising and marketing strategy to support the live broadcast of world-class football content.

Following JAS’s acquisition of full broadcasting rights from The Football Association Premier League Limited (Premier League), the company is set to deliver live coverage, replays, and highlights of both the Premier League and FA Cup for six full seasons—from 2025/26 to 2030/31—in Thailand, Cambodia, and Laos. Under this exclusive partnership, JAS and Monomax will team up with PLAN B, the country’s leading out-of-home media operator, to launch integrated marketing efforts utilizing PLAN B’s 4Os Media strategy: Out-of-Home, Online, On-Air, and On-Ground platforms. The initiative will span nationwide advertising campaigns to maximize exposure for the live broadcasts of global football leagues.

Additionally, the partnership will focus on building and managing a vibrant community of football fans through official fan pages and social media platforms throughout each football season. This will allow Thai fans to stay connected and well-informed about match schedules, news, and key moments. PLAN B will play a pivotal role in managing commercial rights, working closely with sponsors to optimize brand engagement and deliver tangible value through targeted marketing activities and exclusive benefits.

The signing ceremony was led by Dr. Soraj Asavaprapha, CEO of JAS; Mr. Nawamin Prasopnet, CEO of Mono Next Public Company Limited (MONO); and Mr. Parin Lochanakosin, CEO of PLAN B. All three executives attended the event as official representatives overseeing marketing rights management. This partnership marks a significant milestone in the development of premium sports content in Thailand. With PLAN B’s expertise in sports marketing, coupled with its innovative platforms and nationwide media coverage, the collaboration is set to engage target audiences more effectively and passionately through the power of world-class sports content.

JAS Partners with AIS-Monomax to Deliver World-Class Football Leagues

JAS Partners with AIS-Monomax to Deliver World-Class Football Leagues

Jasmine International Public Company Limited (JAS), the exclusive licensee for live broadcasts of the English Premier League and FA Cup starting from the 2025/26 season, has secured exclusive broadcasting rights from The Football Association Premier League Limited (FAPL) for Thailand, Laos, and Cambodia. To bring this world-renowned sports content closer to Thai football fans, JAS has entered into a strategic partnership with Advanced Info Service Public Company Limited (AIS). The two companies have signed a memorandum of understanding to deliver premier football content through AIS’s digital ecosystem.

This collaboration marks a pivotal moment in the transformation of Thailand’s sports streaming landscape. Leveraging top-tier streaming platforms such as AIS PLAY and Monomax—renowned for their wide-ranging global sports and entertainment offerings—the partnership aims to meet the evolving lifestyle and entertainment demands of Thai viewers in the digital era. The signing ceremony was attended by Dr. Sorach Asavaprapha, Acting Chief Executive Officer of JAS; Ms. Hathaitip Madjui, Director of Online Movie Business at Mono Streaming Co., Ltd. (Monomax); and Mr. Pratthana Leelapanang, Chief Consumer Business Officer of AIS.

This alliance is expected to significantly expand the user base through AIS’s mobile and AIS 3BB Fibre home broadband services. It also promises to elevate the football viewing experience with official live broadcasts of the world’s most followed football leagues. The service will be launched soon, offering a variety of packages and pricing plans tailored to suit the preferences of diverse Thai audiences.

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