Executives of Mono Group led by Ms. Hataitip Mudjui (Vice President of Online Movie Business of Mono Streaming Co., Ltd.), Ms. Pitirudee Sirisamphan (Vice President – Corporate Affairs and Communication of Mono Next PCL.), and Ms. Nanthaphan Sangchai (Assistant Vice President of MONO29 Channel) along with Mr. Pisit Jantasri (Director of the Central Region of Triple T Broadband PCL.), Bob – Nattee Kosolpisit (MONO29 Channel Newscaster), and employees of Mono and 3BB went to flooding areas in Saraburi Province, including Ban Yang Sub-district in Sao Hai District and Ban Khrua Sub-district in Ban Mo District, to distribute survival packs and give emotional support to flood victims. The activity was part of the project “MONO29 Pan Duay Jai – Sang Roy Yim 2”.
Mr. Pisit Jantasri (Director of the Central Region of Triple T Broadband PCL.), Mr. Kittisak Pukcharoen (Assistant Vice President CSR and Internal Communication of Mono Next PCL.), Mr.Dhirabudh Premmaprayoonwongsa (Executive Editor of MONO29 Channel), along with French Fries – Rinnatha Atchariyawattanakul (MONO29 Channel Newscaster) and employees of MONO and 3BB distributed survival packs, water, and consumer goods to flood victims in Chorakhe Rong Sub-district (Moo.2 – Moo.7) and Chairid Sub-district (Moo.1 and Moo.4) in Chaiyo District, Angthong Province. The activity was part of the project “MONO29 Pan Duay Jai – Sang Roy Yim 2”.
Ms. Hataitip Mudjui, Vice President of Online Movie Business of Mono Streaming Co., Ltd. or MONOMAX, along with Mr. Kittisak Pukcharoen, Assistant Vice President CSR and Internal Communication of Mono Next PCL., and MONO staff representatives helped restoring mangrove forest in the project “Restoring Mangrove Forest – Generating Income – Helping Local Community” held by Rajapruek Institute Foundation. The objectives of the activity were to restore the abundance of mangrove forest ecosystem, create jobs for the locals to plant seedlings and take care of the mangrove, and generate income for them during the time of Covid-19 uneasy situation. Mr.Siriwat Kantaros, Director of Rajapruek Institute Foundation, and representatives of the locals also participated in this activity at Mangrove Forest Nature School in Bang Kaeo Subdistrict, Mueang Samut Songkhram District, Samut Songkhram.
Mr. Patompong Sirachairat, CEO of Mono Next PCL. or MONO, was honored by GroupM (Thailand), a world class group of companies in media investment business management under WPP, to share his vision in the annual digital marketing seminar “GroupM FOCAL 2021″, a virtual conference. In this event, Mr. Patompong had gathered interesting information to share under the topic “The Future of TV Screen”, telling the outlook for TV business to the marketing communications staff of GroupM business partners as well as local and international media alliances participated in the conference. Mr.Kittiphat Dechmani, Assistant of the General Manager of MONO29, was the representative of the executives to attend the event, and Bank – Pobek Ponpongmetta, MONO29 Channel newscaster, was the MC of the conference.
In this regard, Mono Next PCL. with its subsidiary like Mono Broadcast Co., Ltd., running MONO29 Channel TV business and holding a TV business contract with NBTC or Office of The National Broadcasting and Telecommunications Commission for over 15 years, is quite certain that TV business will not collapse easily for many reasons. For example, TV resolutions has continued to develop and nowadays there are TVs with over 16K resolution. In America from 2018 to 2019, although the number of TV viewer reduced by 20-28 percent, that group of people did not disappear but scattered over online channels.
In addition, during the Covid-19 pandemic, the information collected by NBTC has shown that TV remains the major media as people spend more time at home and they want to know about news and other information; consequently, the number of viewer has increased up to 3.5-10.5 percent. In America, the TV system has shifted to OTT TV. Over 50 percent of viewers are willing to download more than 1 application and pay money to access contents and a variety of programs on OTT TV. At present, TV and the digital world are getting closer and closer, and TV can be expanded in terms of contextual, shopping, and targetable.
Today, TV has adopted online contents and broadcasted them on TV media, and therefore, TV has become a tool for multiple purposes. For all that, TV will always be the major media as far as new equipment and technology never stop developing.
Mr. Kittisak Pukcharoen, Assistant Vice President CSR and Internal Communication of Mono Next PCL., was the representative of Mono executives and staff in the project “MONO NEXT PET to PPE Project” to help medical staff by delivering PET bottles to upcycle into the fiber for making PPE Suits. In this project, Ms. Jantima Surarut, Director of Student Affairs Office of Panyapiwat Institute of Management (PIM), received the bottles at the pick-up area of PIM on Chaengwattana Rd., Nonthaburi. The bottles will later be sent to the project “Yaek Khuat Chuai Mor” (PET to PPE Project).
On August 25, 2021 at 10.00 hrs., Ms. Yupha Taweewattanakitborvon, Permanent Secretary for Culture, and Ms. Chotika Akkrakitsophakul, Assistant Permanent Secretary, received the Personal Protective Equipment (PPE) from Mr. Veerayooth Bodharamik, Senior Vice President Corporate Relations Management of Mono Broadcast Co., Ltd., in order to distribute them to medical staff in hospitals. The purpose of the donation is to support the project “Pun-Nam-Jai Khon-Thai-Mai-Ting-Kan” (or in English, Share Kindness Thai People Leave No One Behind) of the Ministry of Culture which aims to help people suffering from the Coronavirus 2019 (COVID-19) pandemic. The event took place at the hall on the first floor of Watthanathamwisit Building, Ministry of Culture.
Mr. Sang Ho Lee, Vice President of Mono Shopping Co., Ltd. under Mono Next, was the representative of the executives and employees to donate 100 bottles of alcohol gel to “Tong Rod Up For Thai Volunteer Center”. The donation will be distributed to slums, hospitals, rescue centers, etc. to prevent the spread of COVID-19. The representative of Tong Rod Up For Thai Volunteer Center received the donation at Up For Thai Tong Rod Administration Department in Chatuchak, Bangkok.
“MONO29 HAPPY BOX PROJECT”, a cooperation between MONO29 Channel and MThai under Mono Next, the project was launched for viewers who are suffering from the outbreak to register on Facebook Fanpage MONO29, Mono29 News, and MThai to get the “HAPPY BOX”, a box of consumer goods for viewers and the people in construction camps, for free as an emotional support. A few days after the registration, the number of people filling the form was more than expected. Consequently, the process has been changed by counting the total number of registration at the end of the project, and then allocating the budget from the income of MONO29 News totally over 5 million Baht to purchase more consumer goods for all the households registered in the project.
Mr. Bannasit Rakwong (General Manager of MONO29 TV Channel) said, “The starting of “MONO29 Happy Box Project” was that we allocated the products from our sponsors and established a registration for people to register and inform about their troubles and problems, then the registrations will be selected and we will send the “Happy Box” to their doorsteps. Anyway, there were totally 6,500 suffering households registered, and from all the messages sent to the channel as well as the additional interviews, we found that each household is suffering and we sympathized and wanted to help as much as we could. So, we discussed with the executives under Mono Next and agreed that we should help every household. As a result, we decided to allocate the budget from the income of the news program totally over 5 million Baht to buy additional products to meet the number of registered households and prepared to deliver them as soon as possible. The help will be divided for two groups which are the public and the people in construction camps that the staff teams of MONO29 news and MThai had visited to get the news report on the outbreak of COVID-19. We should help this group too. We are also grateful to Thailand Post for the free delivery support as well as the transportation of the Happy Box from MONO29. Thanks to supporters from every companies who sent consumer goods to join this emotional support project. MONO29, MThai, MONOMAX, and all subsidiaries under Mono Next wish everyone will get through this crisis as fast as possible.”
Mr. Kittisak Pukcharoen, Assistant Vice President CSR and Internal Communication of Mono Next PCL., was the representative of Mono executives and staff to donate alcohol gel and personal protective equipment to Thailand Association of the Blind in order to alleviate the hardship of the blind during COVID-19 outbreak. Mono Next also took part as a public relations medium to encourage people to donate for the association. In this event, Mr. Akekamol Pattayanun, the President of Thailand Association of the Blind, received the donations at the association in Phaya Thai District, Bangkok.
Mono Next Public Company Limited or MONO aims at becoming the leader in media and entertainment program creation in Thailand through technology and various media channels that meet different lifestyles in the digital world and aims at remaining the front-runner in domestic and international movies and television series. Recently, MONO has pushed “Marketing Solution”, a business model from one of its subsidiaries “Mono Cyber Co., Ltd.” to become the provider of total online services.
Mr. Patompong Sirachairat, CEO of Mono Next PCL., said, “In the past, MonoMax had been providing total online business solutions under the name ‘Mono Cyber’ by creating and distributing online contents, giving consultation on online and off-line content management, and providing effective on-ground marketing events to many customers. Mono Cyber has always been behind the online social media managements of many brand owners and received trust from customers such as Government Saving Bank, Metropolitan Waterworks Authority, Bangkok Life Assurance, BSC COSEMETOGY, Nestle, The Ministry of Foreign Affairs, Office of The National Broadcasting and Telecommunications Commission or NBTC, Cultural Promotion Fund Division of the Department of Cultural Promotion, and many more. They entrusted Mono Cyber with the opportunities to be part of the planning and organizing successful projects that receives excellent responses from the target audiences. We are grateful to our customers for supporting and pushing us to a continual growth.”
“Mono Cyber adheres to the ‘Marketing Solution’ for business planning. We provide marketing strategies through ‘Design Thinking Skills’ in searching for new ways to satisfy the actual needs of our customers as much as possible. We also provide ‘Content Production’ service to various types of programs, such as short films, creative viral videos, live streaming, travel shows, food shows, social promoting programs, and more. We organize marketing events with attractive formats through easily accessible entertainment. We have two management staff members on our team, Ms. Kanyapat Suksamarn, Vice President of Event Strategy and Online Marketing of Mono Cyber Co., Ltd., and Mr. Sathit Eiamchit, Assistant Vice President of Mono Cyber, as the leaders. Both have been the driving force for Mono Cyber, helping us increasing revenues and growing as strong as other businesses under Mono Next like MonoMax and MONO29 channel.” Mr. Patompong concluded. Follow Mono Cyber’s details at https://www.mono.co.th/th/marketing-solution.