The Thai entertainment industry gathered in full force at the THAI CONTENT EXPERIENCE 2025 (TCX) – a grand showcase of Thai content held at the Queen Sirikit National Convention Center from July 11-13, 2025. The event featured films, series, games, music, digital media, and cutting-edge production technology. This year marked the first large-scale TCX, organized by THACCA (Thailand Creative Culture Agency) with strong support from public and private sectors. Mono Next Public Company Limited, a leading content producer through MONOMAX, joined the event with a booth showcasing their popular series and films to drive Thai content onto the world stage.
Mr. Yingyos Panya, Deputy Chief Production Officer of Mono Next, stated: “It was a great opportunity for MONOMAX to exhibit at TCX this year. We presented a variety of content – Thai series, films, and original productions – created for both domestic and international markets. Recently, the Ministry of Culture has supported our new Soft Power Thai series ‘The Young Chef’s Spirit,’ a coming-of-age story that introduces authentic Thai recipes, which will be released soon.”
“TCX 2025 is an important platform that allows audiences to experience our content in new dimensions, while creating opportunities to connect with investors, distributors, and creators worldwide. MONOMAX aims to expand Thai content internationally by focusing on production quality and collaborating with directors and actors to tell stories that resonate globally. We truly believe TCX is the beginning of this borderless expansion.”
Meanwhile, Ms. Nattanicha Thipayamontol, Executive of E29 MUSIC IDENTITIES, shared her vision: “TCX 2025 is a meaningful event for Thailand’s entertainment industry. It’s a space where artists and creators can express themselves and connect with new partners both domestically and internationally. At E29, we want to push T-POP to the global stage – not just musically, but in image, platforms, and collaborations with world-class professionals.”
The event featured interactive experience zones, including Haunted House 3, Phra Khanong Canal Journey, and the Cinematic Symphony Theater blending orchestra music, 4DX effects, and memorable films. Another highlight was a special performance by THX, a new-generation T-POP group from E29 Music Identities, who took the main stage to empower and elevate T-POP to international levels.
The seven members of THX – BamBam, Barry, Fresh, Tata, Cheer, Cindy, and Ray – expressed: “We are so happy and excited to be part of TCX 2025. This event brings together the creativity of Thai people – artists, content creators, and production teams nationwide. We are proud to show that Thai T-POP has the potential to become a true Soft Power on the global stage.”
