Page 7 - MONO_AR_2016_EN

Message from Chief Executive Officer
To Shareholders and Investors, The success of MONO29 channel led to its acceptance and popularity among nationwide viewers and established it as the leader in media and entertainment content business. In 2016, the economic growth is likely to be low, especially in the advertising sector which was affected by the decline in Q4. The important event of the nation in the last quarter lowered the value of media consumption by 12 percent. Despite these factors, our constant efforts to improve our business and great selection of content that appeals to audience of all ages and genders drove the increase of the channel popularity along with the increase in advertisement sales. Subsequently, the revenue from TV media almost doubled comparing to last year. In addition, the trend of our businesses’ performances showed that loss was declining, so we are expecting a
Mr. Sang Do Lee Chief Executive Officer
positive bottom-line in 2017.
Currently, the in uence of social media plays a signi cant role on the consumption of information among Thai people. Various businesses need to adjust themselves to catch up with technology andrespondtolifestyleindigitalera. AsthestrengthoftheCompany lies on our ability to utilize technology, we are able to present our content services through different devices and utilize social media as a crucial channel to support our marketing. It also enables us to propel corporate social responsibility to communities nationwide. Last year we held activities and support various projects for social contributions such as constructing school buildings in remote areas and supporting the growth of the basketball in Thailand. In the MONO Basketball Dream Project, we had national basketball players and players of Mono Vampire Basketball Club teach their basketball techniques to young players at various schools nationwide in order to increase their interest in basketball in their communities. We also gave monetary support through
many projects at both governmental and private levels.
The past year has revealed that the Company received warm welcome from investors and shareholders. As a result, the MONO stock has been included in the sSET indexes. Announced in the early of 2017, the sSET index refers to new index with high liquidity and required number of minor shareholders. Moreover, we had increased our cooperation with various alliances both in the domestic and international market, especially among the leading lm studios. I would like to thank our board of directors, executives, and all our employees for their dedication and collaboration which led to the success of our company. We are determined to run our business on the basis of effective management system, transparent operation, and anti-corruption in order to generate long-term returns
for our shareholders. Annual Report 2016
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