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To enhance the brand recognition, MONO29 has been sponsoring various sports events such as Pattaya Marathon 2016, Bangsaen Triathlon Tour Series 2016, Pattaya Triathlon Super Series 2016, Sattahip Triathlon 2016 in Chonburi, Unique Running Khaoyai Half Marathon 2016 in Nakhon Ratchasima, and other events. Not only that, the Company also supports many music festivals and concerts such as Water Zonic World Music Festival at Muang Thong Thani, Pattaya International Music Festival in Chonburi, Samed in Love 7 in Rayong, and MONO29 Movie Preview throughout the year.
For Satellite TV and Cable TV businesses, as a producer of entertainment programs since 2010, MONO PLUS under the slogan “Endless Happiness Moment” underlines its popularity to continue presenting the quality programs with an additional five years license from the National Broadcasting and Tele- communication Commission (NBTC).
MONO PLUS started with the channel under the concept of “Endless Happiness Moment”. It presents high quality programs which are produced for the broadcasting in high-definition. Selected premium contents include movies, Thai dramas, Thai and international series, songs, varieties and sports. Audience could watch these programs in C-Band system (black dish, such as Hisattel, Ideasat, Infosat, Leotech, PSI and Thaisat); Cable TV channel nationwide; IPTV box of 3BB, TOT and Vooz, or via http://monoplus.mthai.com 24 hours a day.
TV media business has a major source of revenues from selling airtime to sponsors or product owners, product tie-in, selling space for showing brand and selling airtime for promoting products via special scoop and Interactive TV.
4. Radio Business
Product and Service
Launched in 2015, Mono Fresh presents itself under the concept “Fresh music all day long” to satisfy listeners of Top Chart music and new songs of both Thai and international. As a social radio station, Mono Fresh pleases social followers as they can live chat with attractive DJs and
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