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Nature of Business Operation
Mono Group has engaged in two main businesses which are media and content business and entertainment business. Our business can be divided into six groups: 1. mobile internet business 2. publishing business 3. TV business
4. radio business 5. music business 6. movie business. Nature of each business can be summarized as follows:
1. Mobile Internet Business
Product and Service
The Company is a provider of information, news and entertainment content on mobile phone and the internet developed to fit the lifestyle of new generation that prefers receiving news and entertainment content in a quick and easy way. The content is available in form of short message service (SMS), interactive voice response (IVR), ring back tone (RBT) as well as information service via mobile sites and mobile applications. The Company also develops community website such as www.mthai.com and offers travel information and services via www.hotelsthailand.com.
Details of each service are as follows:
Mobile Service
• SMS Service is a form of short message service which could be categorized into 2 types. One is the A2P (Application to Person), which the data is transmitted from the Company’s program through SMS to the users who applied for specified service, such as entertainment news, birthday horoscope and real time soccer scores. The other type is P2A (Person to Application), which the users send SMS to the Company’s short code. For example, a user sends a message to share their opinion through SMS to the Company’s short code and such message will display on interactive TV system.
Annual Report 2016
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